"This tour was a great start to our first morning in Tokyo. our guide Yuuki, was prompt, efficient, friendly and knowlegable. she was also very willing to help us out with tips that were useful during our stay."
Toyosu · Private · Year-Round
Toyosu Fish Market & Tuna Auction Tour
The bluefin auction runs from 5:30am, six days a week, and the escalator to the viewing deck does not open until five o'clock sharp. This is a 100% private tour for your group only — the guide handles the hour, decodes the bidding, then walks you to Tsukiji for knives and breakfast.
- 4.8 / 5 268+ Reviews
- 5:30 AM Auction Starts
- Private Your Group Only
- Free Cancellation
The Experience
What the Private Auction Tour Includes
From the operator's own listing. Note what is NOT here: nobody sells auction access — the viewing gallery is free and the closer deck is a government lottery.
Highlights
- A 100% private Toyosu & Tsukiji tour exclusively for your own group.
- Last-minute booking OK! Watch the year-round tuna auction in any season.
- Witness professional buyers carefully evaluating and bidding on bluefin tuna.
- Try local Japanese food such as sushi, matcha, mochi, grilled eel, and tamago.
- Purchase Japanese knives, pottery, chopsticks, a matcha whisk, wasabi grater.
What's Included
- English-speaking private guide
- Walking tour
How the Toyosu Tuna Auction Morning Works
Five o'clock at Shijō-mae, the auction floor, then across to Tsukiji before the queues.
Meet at Shijō-mae Before Five
Your guide meets you at Shijō-mae Station on the Yurikamome line, or at your hotel on the private tour. Be early rather than late — the escalator shutters into the market do not open until five o'clock sharp, and there is nowhere to wait inside before that.
The Auction Floor, 5:30 to 6:30
Hundreds of bluefin laid out under the lights while buyers work the rows with torches and hooks, cutting into tail sections to judge fat content and colour. You watch from the observation level through sealed glass; your guide decodes the te-jirushi hand signals as the bidding runs.
Walk the Toyosu Buildings
Toyosu is three linked buildings rather than a street — the wholesale seafood hall, the fruit and vegetable market, and the visitor corridors above the working floors that most first-timers never find on their own.
Cross to Tsukiji
Then out of the wholesale world and into the retail one: the Tsukiji outer market, which never moved, for knives, pottery, a matcha whisk, and street food you have just watched being traded at scale.
Photo Gallery
The Auction Floor — Through the Lens
Bluefin laid out in rows under the lights, buyers working the tail cuts with torches and hooks, and the Tsukiji lanes afterwards.




























Book Your Experience
Check Availability & Prices
Select your preferred date and time. Instant confirmation — free cancellation up to 24 hours before departure.
Three Ways to Do the Toyosu Tuna Auction
Private, group, or on your own. None of them gets you closer to the tuna than the others — the free gallery is the free gallery. What differs is the hour, the interpretation and what happens next.
| Feature | YOUR GROUP ONLY Private Toyosu & Tsukiji with Tuna Auction | Group Auction + Toyosu Breakfast | Turn Up at the Free Gallery Yourself |
|---|---|---|---|
| What You Pay | About $151 per person, 4.8/5 from 268 verified guests | About $116 per person, 4.9/5 from 376 verified guests | Nothing for the gallery — but budget a pre-dawn taxi if the Yurikamome doesn't line up |
| How Close to the Auction? | Upper observation gallery, through glass | Upper observation gallery, through glass — the same one | Upper observation gallery, through glass — still the same one |
| Can Anyone Sell You the Lower Deck? | No — nobody can. Free government lottery, ~100 places a day, not resellable | No — same lottery, same rules | No. Apply yourself, about a month ahead, up to five people per application |
| Help Entering the Free Lottery? | YES — book by the 5th of the prior month and MACHI TOUR JAPAN send the official link + a reminder via the GYG app. Win = 1st-floor deck (bring ID); lose = 2nd floor with your guide. Not guaranteed — the market runs the draw. No lottery in late December | Not offered | No. You find the page and track the dates yourself |
| Group Size | 100% private, your party only, up to 10 people | Shared group, fixed itinerary | You, and whoever else showed up at 5am |
| Getting There Before Dawn | Guide meets you at your hotel — but the taxi is YOUR expense (an explicit exclusion on the listing; trains aren't running). Stay Toyosu/Tsukiji/Ginza to keep it small | Optional hotel pickup 4:20–5:00am for an add-on fee | Entirely your problem, both ways. Reckon on ~$40–60 of taxis. Escalator shutters don't open until 5:00 sharp |
| Accessibility | Wheelchair and stroller accessible; vegetarian and vegan guests catered for | Not stated on the listing | Toyosu itself is step-free, but you're solving the 4:30am transport unaided |
| Is the Bidding Explained? | Yes — a private English-speaking guide you can actually ask follow-ups | Yes — personal audio guide per person, hand signals decoded live | No. Fast, shouted, in Japanese, behind glass, no commentary |
| Breakfast Included? | No — you eat and shop at Tsukiji at your own pace, on your own money | Yes — Toyosu seafood breakfast 6:30–7:15 from the floor below | Whatever you queue for yourself |
| Do You Get to Tsukiji? | Yes — knives, pottery, matcha whisks, street food, at your pace | Yes, with the Toyosu→Tsukiji transport included | If you organise it. The markets are ~2.5km apart |
| Booking Flexibility | Year-round, last-minute bookings accepted, free cancellation | Free cancellation; fixed departure times | None needed — but the market calendar shifts around holidays |
| Best For | Families, mobility considerations at 5am, and anyone who wants to shop Tsukiji properly instead of being marched | First-timers who want breakfast sorted and don't mind a fixed itinerary | Confident early risers on a budget, happy to watch without commentary |
| Check Availability | See the Group Tour |
More Options
Other Ways to See the Tuna Auction
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The Honest Guide
The Toyosu Tuna Auction: What Costs Money and What Doesn't
The viewing gallery is free. The lottery can't be bought. So what exactly are you paying a guide for at five in the morning?
Search “toyosu tuna auction tour” and you will find plenty of people willing to sell you one. Almost none of them will tell you the part that decides whether you should buy: watching the auction is free.
What actually costs money at Toyosu
Two ways to see the bluefin auction, and neither is for sale:
- The upper observation gallery — free, no booking, opens at 5:00am. You watch through sealed glass one floor above the floor, audio piped through speakers.
- The lower deck — much closer, allocated by a free monthly lottery run by the Tokyo Metropolitan Government. Roughly 100 places a day, applications open about a week ahead of the following month, up to five people per application. It cannot be resold, so no operator can hand it to you.
The auction itself runs about 5:30am to 6:30am, Monday to Saturday on market business days.
So if a listing implies it is selling you access, it is misleading you. What the good tours sell is the three things around the auction that are genuinely hard.
The four things you’re actually paying for
Help winning the free lottery — the one that actually matters. Nobody can sell you the lower deck. But MACHI TOUR JAPAN, who run the private tour on this page, will walk you through entering it: book by the 5th of the previous month, and they send you the official registration link plus a reminder through the GetYourGuide app. Win, and you’re on the 1st-floor deck with the buyers (bring your passport). Lose, and you still watch from the 2nd floor with your guide. Their own listing is careful to say a win is not guaranteed, because the market authorities run the draw — and guests confirm it works: “she walked us through the lottery ticket process… we felt like insiders”, “We won the lottery to be on the auction floor.” This is the only legitimate way anyone improves your odds of the closer deck, and it costs nothing extra. Note there is no lottery in late December — viewing is 2nd floor only.
The hour. Toyosu is at Shijō-mae on the Yurikamome line, out in Koto City. At 4:30am the network is not meaningfully running. Be clear-eyed about what this does and doesn’t solve: your guide will meet you at your hotel, but the operator states plainly that you take a taxi and the fare is your own expense — it’s an explicit exclusion on their listing, along with the Toyosu→Tsukiji bus fare. Their advice is to stay in Toyosu, Tsukiji or Ginza to keep that number small. What you’re buying is someone who knows exactly where to be and when — their instructions note the escalator shutters do not open until five o’clock sharp — not a free ride.
The decoding. The auction is fast, shouted, and conducted entirely in Japanese behind glass. Buyers move along the rows with torches and hooks, cutting into tail sections to judge fat content and colour — that is how a fish is graded, and it is the whole drama. Without commentary it is an impressive, baffling ten minutes. The group tour on this page issues a personal audio guide per person and decodes the hand signals live; the private tour puts a human next to you who can answer follow-ups.
The second half. Toyosu is a working wholesale facility — you observe it, you don’t browse it. The tours worth booking pair it with Tsukiji, which never moved, where you can actually buy a knife, eat tamagoyaki and shop for a matcha whisk. Our private pick includes exactly that, and the transport between the two is included on the group option.
Private or group?
Private (from ~$151) — your group only, up to 10 people, hotel meet, and the guide sets the pace. Run by MACHI TOUR JAPAN. Two things make it the pick despite costing more: it is the option that helps you enter the lower-deck lottery (book by the 5th of the prior month), and it is accessible for guests using wheelchairs or strollers — which the Tsukiji walking tours, with stairs on the route, are not. Vegetarian and vegan guests are catered for. Worth it for families, anyone with mobility considerations at 5am, or travellers who want to shop Tsukiji properly afterwards rather than being marched.
One honest caveat on timing: the lottery route needs you to book a month ahead, while the same tour also accepts last-minute bookings. Both are true — last-minute gets you the 2nd-floor gallery, booking early opens the lottery door. Decide which you’re optimising for.
Group (from ~$116) — cheaper, and the itinerary is tighter: auction 5:00–6:30, a Toyosu seafood breakfast 6:30–7:15 off the floor below, then Tsukiji, with Toyosu→Tsukiji transport included and a per-person audio guide. Optional hotel pickup from 4:20am for an add-on fee.
VIP dealer-sushi (from ~$115) — the upgrade path, built around a sushi counter rather than the market walk.
Neither gets you closer to the tuna than the other. You are choosing between your own pace and a fixed itinerary with breakfast included.
When not to bother
If your trip is short and you like eating more than watching, skip the auction and do Tsukiji properly instead — it costs a fraction, starts at a civilised hour, and is where the food actually is. The auction is a spectacle, not a meal.
And if you go in January, know what you are looking at: the New Year auction on 5 January 2026 saw a 234kg Ōma bluefin sell for ¥510.3 million — about $3.2 million — to Kiyomura, which runs Sushi Zanmai, beating the ¥333.6 million record set in 2019. That is a once-a-year ceremonial price, not a Tuesday. The fish on an ordinary morning is still extraordinary; it just won’t make the news.
Check availability for the private tour, or compare all the options first.
Guest Reviews
What Auction Tour Guests Say
"Exceptional knowledge and assistance from a very experienced and helpful guide ..... she went over and beyond to make our experience one we will remeber for a very long time"
"Sachiyo is a wonderful tour guide. She was very patient, knowledgeable and brought us to have the best japanese breakfast we ever had. She shared a lot of knowledge in regards to japanese history and markets overall. With this tour you get to see a very real part of Tokyo, in contact with their market traditions, exotic products and food. Fully recommend to anyone visiting Japan."
"The tuna auction tour was one of the best experiences of our trip. The whole thing was exceptionally well-organized, insightful, and fun from start to finish. Our guide was fantastic — friendly, warm, and clearly knowledgeable about the tuna auction world. She was incredibly informative and knowledgeable, explaining the history, operations, and cultural details in an engaging way. She clearly wanted to make sure we had the best experience possible and went out of her way to answer all our questions with enthusiasm. The standout moment was how seamlessly she walked us through the lottery ticket process. She broke it down step-by-step, turning what could have been confusing into something straightforward and exciting. We felt like insiders thanks to her guidance. If you’re looking for a unique behind-the-scenes adventure, this private tour is highly recommended. Our guide made it truly special!"
"Sachiyo was a lovely, kind, knowledgable guide. We really enjoyed this special trip. Thank you!"

"Loved Yumi! She was extremely knowledgable, friendly, and brought us to the best viewing spots. 10/10 for her service. Thanks!"
"We had an excellent tour of the markets with Nobby. We won the lottery to be on the auction floor and he did a wonderful job of explaining what we would see and experience there. He taught us so much about the history of the city and took us to some great food stalls. This was our first event, only 9 hours after we landed and it was great!"

"Nobby was terrific. So knowledgeable and polite. We learned a lot and had a great time. Highly recommend."

Read all 268 verified reviews
See All ReviewsYour Group Only, at the World's Biggest Fish Auction
A 100% private Toyosu and Tsukiji tour for up to 10 people — no strangers, your own pace, and a guide who can actually answer you at 5am. Runs year-round, takes last-minute bookings, rated 4.8/5 by 268 verified guests. From about $151, free cancellation. Starting from $151 per person.
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Toyosu Tuna Auction Tour FAQ
The real questions Google shows for the Toyosu auction — answered properly, including the ones operators would rather skip.
Roughly 5:30am to 6:30am, Monday to Saturday, on market business days. The upper observation gallery opens to the public at 5:00am, and that is when you want to be standing there — arrive at 5:45 and you are looking at the backs of other people's heads. One operator's own instructions warn that the escalator shutters do not open until five o'clock sharp, so turning up much earlier just means waiting outside in the dark. The market closes Sundays, most Wednesdays, and over the New Year period, and the calendar shifts around public holidays — check the current month before you commit to the alarm. See start times and availability.
No — and treat any listing that implies otherwise with suspicion. The upper observation gallery is free public access with no reservation of any kind. The lower deck, which puts you much closer to the floor, is allocated by a free monthly lottery run by the Tokyo Metropolitan Government — around 100 places per market day, up to five people per application — and those places are not transferable and not resellable, so no tour company can hand you one. What you are legitimately paying a guide for is the 5am logistics, live interpretation of a Japanese-language auction, and the Tsukiji half afterwards.
You apply yourself through the Tokyo Metropolitan Government's official page roughly a month ahead — but the private tour on this page will hand you the link and chase you to do it. The window opens for about one week each month covering dates in the following month; around 100 places per market day, up to five people per application, form available in English. If you book the private tour by the 5th of the previous month, MACHI TOUR JAPAN send the official registration link and a reminder through the GetYourGuide app. Win and you go to the 1st-floor deck — bring your passport or ID; lose and you watch from the 2nd floor with your guide anyway. The draw is run by the market authorities, so a win is never guaranteed, and there is no lottery in late December. Popular dates — weekends, cherry-blossom season, early January — are heavily oversubscribed, so treat a win as upside rather than the plan.
Yes, for one reason above all: it is the option that helps you enter the free lower-deck lottery. Book by the 5th of the previous month and MACHI TOUR JAPAN send you the official registration link and a reminder through the GetYourGuide app. Win and you are on the 1st-floor deck among the buyers; lose and you still watch from the 2nd floor with your guide. Nobody can sell that deck — but nobody else walks you to the door of it either. Beyond that, roughly $151 versus $116 buys your group only (up to 10 people), a hotel meet, a guide who answers follow-ups instead of addressing a crowd, and wheelchair and stroller accessibility that the Tsukiji walking tours — which have stairs — cannot offer. The honest limit: you are not getting closer to the tuna by paying more, only better odds and better attention. Check availability.
Yes — unlike the old Tsukiji inner market, visitors were built into the design. Toyosu has dedicated observation corridors above the working floors, so you watch the wholesale trade without being in anyone's way. Beyond the auction there are restaurant blocks, a fruit and vegetable market and a rooftop green space, all open on ordinary hours. Set your expectations correctly though: this is a working wholesale facility you observe, not a market you browse. Nearly every disappointed review comes from people arriving expecting Tsukiji-style stalls and finding a large modern building with viewing windows.
Worth it if you want to watch a working wholesale market at scale; not if you want somewhere to browse and graze. That single expectation gap produces nearly every disappointed review of the place — people arrive picturing Tsukiji-style stalls and find a large modern facility with viewing corridors. Set it correctly and Toyosu delivers: the volume of bluefin on one floor, the grading ritual with torches and hooks, the speed of the bidding. There is also a strong non-auction case — the sushi counters inside are supplied from the floor directly below them, and several relocated here from Tsukiji with their reputations intact. Go if the auction or the market machinery is the draw. Skip if you mainly want to eat and shop — Tsukiji's outer market does that better, on civilised hours, for a fraction of the effort.
Toyosu for the spectacle, Tsukiji for the eating. They stopped being alternatives in October 2018 and became two halves of one story — the inner wholesale market moved to Toyosu, the outer retail market stayed at Tsukiji with roughly 460 stalls. Toyosu gives you the auction, the scale and the forklifts, viewed from walkways, at the cost of a 4am start. Tsukiji gives you tamagoyaki, knife shops, dried bonito and breakfast sushi on civilised hours, where you can touch and buy things. The tours on this page deliberately do both in one morning, which is the only way to get the full arc out of a single alarm clock. Full comparison here.
On the private tour: an English-speaking private guide, the auction viewing, and a walking tour through Toyosu and on to Tsukiji, where the itinerary covers street food — sushi, matcha, mochi, grilled eel, tamago — and shopping for Japanese kitchen knives, pottery, chopsticks, a matcha whisk or a wasabi grater. On the group tour: the auction from 5:00–6:30 with a personal audio guide per person decoding the bidding signals live, a Toyosu seafood breakfast 6:30–7:15 from the floor below, then Tsukiji, with the transport between the two markets included. Optional hotel pickup from 4:20am is an add-on. Food and shopping money are your own on the private option.
No — the taxi is your own expense on the private tour, and the operator says so plainly. Their listing lists 'taxi fare from your hotel to the market' and 'bus fare from Toyosu to Tsukiji' as explicit exclusions, because subways and buses are not running at that hour. The guide meets you at your hotel; getting the two of you to Toyosu is on your card. Their own recommendation is to stay in Toyosu, Tsukiji or Ginza to keep the fare small — from those areas it is a short hop, whereas Shinjuku or Shibuya before dawn is a meaningful number. Budget for it rather than being surprised by it, and note that going fully independently means paying it both ways with no guide at the other end.
Toyosu closes Sundays, most Wednesdays, public holidays and the New Year period, and the calendar shifts month to month. Check the current schedule before booking, because a tour date that lands on a closure is the most common avoidable disappointment here. Every option on this page carries free cancellation, so if your plans move or the calendar surprises you, cancel within the window rather than eating the cost. One seasonal note worth knowing: the lottery does not run in late December, so viewing that period is from the 2nd-floor gallery regardless of how far ahead you booked.
Shijō-mae Station on the Yurikamome line, out in Koto City — and at that hour your options are genuinely thin. The Yurikamome starts early but connections from most central Tokyo hotels do not line up neatly before 5am, and a taxi from Shinjuku or Shibuya is a real expense. This is the single most common reason people book a guided tour rather than going alone: not access, which is free, but arriving. The private tour can meet you at your hotel; the group tour offers optional pickup from 4:20am for an add-on fee. Going independently, work the route backwards from a 5:00am arrival the night before and keep a taxi fallback.
Closed shoes and layers. Even from the visitor corridors you are in a refrigerated working environment before dawn — it is cold, and the floors around the market are wet. Open-toed shoes and sandals are a bad idea. Do not use flash near the auction floor, skip strong perfume out of basic courtesy in a place where people grade fish by smell and appearance, and leave bulky luggage at the hotel; this is a working market with forklifts moving, not a museum.
Ōma, in Aomori Prefecture — the northern tip of Honshu and Japan's most prestigious bluefin ground. At Toyosu's New Year auction on 5 January 2026, a 234kg Ōma bluefin sold for ¥510.3 million, about $3.2 million, the highest price ever paid for a single fish. The buyer was Kiyomura, which operates the Sushi Zanmai chain and has won this ceremonial first auction repeatedly; its president said he had expected to secure it for ¥400 million. The previous record was ¥333.6 million in 2019. Worth knowing this is a once-a-year publicity ritual in the first week of January — not what fish fetch on an ordinary Tuesday morning.
On the booking platform, auction tours run roughly $115 to $151 per person. The private tour featured here is about $151, rated 4.8/5 by 268 verified guests, for your group only up to 10 people. The group tour with a Toyosu breakfast and inter-market transport included is about $116, rated 4.9/5 by 376 guests. A VIP dealer-sushi variant sits around $115. Watching from the free upper gallery costs nothing if you can solve the 5am transport yourself. All dollar figures come from platform listings captured 2 August 2026 and move over time — check the live price before budgeting.
Still have questions? Email us at info@tsukijifishmarkettour.com